Ursa Minor Brewing

Two brothers had a vision: create more than just a brewery—create a community. Born from a shared love of craft beer and rooted in northern pride, their dream was to launch a space that brought people together through authentic experiences and handcrafted flavor. But to compete in a saturated craft beer market, they needed more than a great recipe—they needed a brand identity that captured the heart behind the hops. That’s when they turned to our team to help bring their vision to life.

We began with their origin story—a tale of friendship, family, and northern skies. The name Ursa Minor emerged naturally, inspired by the constellation containing the North Star—a reliable guide on even the darkest nights. It was the perfect metaphor for the brand: comforting, constant, and unmistakably local.

The visual identity reflected this spirit. From a logo that echoed both rugged nature and refined design, to packaging and taproom graphics that sparked curiosity, we crafted a look that felt handcrafted and celestial. We infused the brand voice with warmth and authenticity—equal parts explorer and neighbor. The subtle growl in the logo wasn’t just a nod to their namesake bear; it echoed the satisfying crack of a cold can opening, inviting people into the experience.

Ursa Minor Brewing quickly became more than just a brewery—it became a beacon. Locals and visitors alike embraced the space for its welcoming vibe and memorable branding. The brand stood out in the crowded shelves of Minnesota craft beers, helping the company grow from a neighborhood taproom to a beloved regional favorite. Through close collaboration, we helped the founders build not just a business, but a brand that felt like it had always belonged.

Role: Creative Director, Brand Strategist

Agency: Swim Creative
Graphic Designer: Taylor Bjork
Copywriter: Gia Bellamy